We are a collective of creatives, marketers, and operators from the tech startup and creative agency worlds. Our founders came from the product, marketing, and design teams of Airbnb and reformed inside WestCap, an operating equity investor focused on technology startups.
What we do
Digital Product Design
UX Research and Testing
Audience Segmentation
Content Strategy
Brand Identity Design
Brand Strategy
Photography and Film
New Product Introduction
Brand Marketing
Advertising Campaign
Market Research
Growth and Performance
We’re a team of creatives, entrepreneurs, and consultants. Together, we have 100+ years of in-house and agency experience. If you can dream it, we can build it.
Partner, WestCap & Managing Partner, CōLab
Allen Mask
Founding Partner, Cōlab
Alessandra Cuétara
Founding Partner, Practice Lead - Design
Jason Mamaril
Managing Partner at WestCap, CōLab Partner
Laurence Tosi
Growth Marketing, Co-Practice Lead
Maria Hwang
Growth Marketing, Co-Practice Lead
Diane Chour
Creative, Product Design Lead
Yu Rong
Creative, Brand Design Lead
Kyle Macy
Product and Insights, Practice Lead
Benjamin Chute
Producer & Creative Operations
Gretchen Klotz
Strategy & Operations, Practice Lead
Jen Yen
VP, Finance
Angel Alvarez
Chief Operating Officer
Mike Davis
Creative, Principal Presentation Designer
Leejay Abucayan
PR and Communications, Practice Lead
Natassia Nettleman
Creative, Content Strategy Lead
Vero Maldonado
Managing Director & Head of Strategy
Brian Wakabayashi
Creative, Principal Motion Designer
Salih Abdul-Karim
Brand Strategy, Strategist
Mishaal Abbasi
Communications Lead, Portfolio Companies
Gabby Cox
Intelligence Lead
Sadhika Johnson
Director of Operations
Michelle Ha
Culture Officer
Larry
