Naming

Brand identity

Market research

Audience segmentation

Website design

Brand guidelines

Zip

Formerly Evergreen, Zip is a San Francisco based B2B online service that provides the leading intake-to-procure solution for enterprise companies. CōLab worked with the Zip team to build the brand from the ground up: from naming, brand identity, to systems design.

Previous company name and brand identity

The design concept, known internally as “weave-in”, was inspired by the Zip solution itself – an intelligent fiber that weaves in and out of different systems and procurement processes, regardless of company size. We created a color palette consisting of black, white and gray to convey Zip’s confident, bold, and straightforward attributes, and greens to convey a sense of approval, as in “giving the green light.”

After finishing the brand identity, we then switched over to redesign the Zip marketing site by creating over 10 different example module templates, in both light and dark mode, that Zip’s internal team could mix and match to create any type of marketing landing page for their site.

Collaboration at its finest

Special thanks to the Zip team: 

Rujul Zaparde: Co-founder and CEO

Lu Cheng: Co-founder

CōLab team: Yu Rong, Liza Dunning, Jason Mamaril, Allen Mask